In the spotlight ed. 2 – the ordinary
Deciem is one of those brands that came out of no where, but as soon as you discover it you wonder how you didn’t know about it before or why people aren’t shouting it’s name louder from the roof tops. Deciem, the abnormal beauty company as they call themselves, has a number of skincare labels or brands under it’s umbrella, one of which is The Ordinary.
The Ordinary first showed up on my skincare radar when I started seeing and hearing a lot of people online mention it’s retinoid products; retinols and retinoid products have been the talk of the skincare world recently, with it being one of the most sought after anti-ageing ingredients in skincare products. The problem with it is, that most skincare products that do have retinol as an ingredient tend to come with a pretty hefty price tag to match. Enter The Ordinary and their £10 retinoid solution (yes that’s not a price typo), and just because it comes with a small price tag doesn’t mean it isn’t an effective product – it’s pretty amazing to say the least.
Deciem’s The Ordinary has changed the way I look at skincare and that’s why I have chosen them to be the focus of this weeks edition of In the Spotlight; keep reading to learn more about this amazing brand and their formulations…
Because beauty doesn’t rise off…
The Ordinary‘s tag line is clinical formulations with integrity, and on their about page it’s states that their goal as a skincare brand is to create price and product integrity in the skincare world. This is a message that really speaks to me, as it is becoming more and more apparent that we are becoming too obsessed with vanity and perfection and have lost site of what the purpose of beauty and cosmetic products should be: to enhance our natural beauty rather than creating a false ‘perfection’.
“…The Ordinary takes pride in honesty, fights innovation stagnancy in the industry and indirectly celebrates the depth of innovation…”
The Ordinary‘s products are fuss-free, simple formulations that make the most current advances in skincare attainable to everyone, because great skin shouldn’t just be for those who can afford it. Before discovering The Ordinary, I found it acceptable and justifiable to pay a huge amount for a luxury skincare product, surely they were using ingredients and technologies that cost more to produce products and therefore the results will be better. The Ordinary is debunking the myth that you need to spend more in order to get more from a product, and release formulations that stand up to some of the luxury ‘cult classic’ favourites.
Skincare formulations with integrity…
If you read last weeks Skincare 101 post, then you will be a little more knowledgeable on skincare ingredients and which ones you should be looking for based on your personal skincare needs; The Ordinary should be one of your first stops when shopping for skincare, because you can shop for specific skincare ingredients and formulations with out the fuss of having to read through list on the back of products that can be twenty ingredients long and then some.
One of the main reasons I love shopping on The Ordinary‘s website is the simplicity of it; products and the science behind them are clearly explained as is the formulation, texture and whether it is water based, silicone based, oil based and even vegan friendly.
The Ordinary‘s formulations work on their own as stand alone products or combined together to make super skin regimes, they even have a comprehensive guide on their website to help you understand which products to use when depending on your skin type and needs, and more importantly, which products shouldn’t be combined.
However, my favourite way to use The Ordinary‘s products is to elevate my existing skincare products and routines; because of their simple formulations they are ideal for mixing into other creams and moisturisers to create your perfect skin cocktail. I always loved simple gel and cream products, but now I can add whatever my skin needs on the day; caffeine solution when it’s looking a bit dull, hyaluronic acid solution for hydration or retinoid solution to any budget night cream to make it an anti-ageing super cream.
Colour formulations with mindfulness…
Skincare before beauty, that’s my motto, but what about beauty that’s made with skincare in mind? Well that’s my dream product(s) right there.
I couldn’t wait to get my hands on The Ordinary‘s foundations when they launched last year, and in fact had to wait a while for my shade to be in stock in both formulations because they were selling out so quickly; I wanted to be able to compare both foundations against either other as well as in comparison to other foundation favourites. The wait was worth it though, these foundations didn’t disappoint and I couldn’t reccommend them enough, in fact I even gave my original Coverage formulation to my sister when I was home in October because she tried it then and loved it so much.
As with their skincare, their foundations are fuss-free, no fancy packaging, but with incredible formulations. There are two formulations: Serum and Coverage. The serum foundation is the perfect everyday base, light with buildable coverage and a healthy dewy finish. The coverage foundation is just that, full coverage but without appearing caked or feeling heavy on the skin; it is longwear and stands up to some of my favourite (and more pricey) foundations.
I wrote a full review of these foundations which you can read here.
Is abnormal beauty for you?…
Beauty on a budget is every woman’s goal, and while I’m really lucky to get many PR samples of great skincare products and brands, I have to realistic to the fact that not everyone is willing to splash fifty plus pounds on a moisturiser or facial oil. The Ordinary is affordable and effective, it has everything you need to curate and excellent skincare routine for a fraction of the cost of any other brand making high quality skincare.
If you know what you’re looking for in your skincare (again read my ingredients cheatsheet to learn more), then you’ll find shopping with The Ordinary so straight forward and you’ll get the results you’re looking for from their tailored products.
The Ordinary is an affordable way to enhance your current skincare; already have a night cream that you love but it doesn’t have retinol and you really want to try a retinol product? Then order a retinoid solution from The Ordinary and mix a few drops in with your favourite night cream on the back of your hand before you apply, hey-presto, you have yourself a ‘luxury’ moisturiser and it’s only cost you a few pounds/euros/dollars to create!
As for the foundations, I don’t see a reason not to try them; they are so affordable and have one of the most comprehensive colour selections I have every seen from a budget foundation line. Plus, they are launching a whole bunch of new formulas later this year including a matte formula and what they are calling their ‘watercolour’ formulation, so something to look forward too.
I think this is a brand to watch and one to support, and I personally look forward to more exciting things from them in 2018.